Ismael fi

About Me

I like building things I find useful, first for me, then for others.
And asking the kind of questions most people avoid.

I help founders turn messy ideas into working products, quickly.
If that's what you're here for, start here.

But this space isn't about business.
It's where I step back and try to understand how things really work : power, behavior, identity, survival...
I'm not sure I'll find the answers, but I'll try.

I train Brazilian Jiu-Jitsu to touch something real.
Because AI is devouring the world of soft thinkers. I prefer pain over passivity.

Why I Write Here

Because some thoughts only get clear once written.
Because a good question is more useful than most advice.
Because I don't want to forget what I've lived or noticed.

Writing helps me cut through the noise.
Sometimes I find truth. Sometimes just friction. Both are useful.

What You'll Find Here

  • Fragments, essays, and unfinished ideas.
  • Stories from the mat, the screen, and the street.
  • Simple words. No gurus. No performance.
  • Just one person thinking out loud, trying to name what most people feel but don't say.

Get in Touch

Got something to share? Want to work together?

→ hello[at]isma.fi
→ DM me on X